AUPN Course 2: Social Media and Web Presence: How Do You Make Your Internet Presence Effective, and How Do You Handle Social Media "Surprises"?

Professional Development Course: ANA-AUPN Chair Career Level

Date/Time: Monday, October 18, 2021 - 10:00 AM – 11:00 AM
Track: Professional Development Course
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While many may be inclined to dismiss most social media platforms for having little relevance in academia or find the prospect of growing a social media presence, frightening or too time consuming, consider first the surprising ways social media could benefit not only our institutions but also our reach as neurologists. Social media is a valuable tool and resource. This session will discuss the many innovative ways we can use social media to increase our reach and engage with a wide array of communities outside of our academic institutions. This session will also cover social media surprises (not all being fun surprises) and how social media can be used as a vetting tool.

Moderator/Chair: Richard O'Brien, MD, PhD


  • To educate chairs about the many benefits of growing and cultivating a web presence

  • To provide tips for avoiding and handling social media “surprises”

  • To understand the available platforms, their technical challenges, their audience (patients vs housestaff vs medical students), the size of that audience, and different rules around privacy

  • How to use social media in clinical care such as caregiver support, disease education etc.

Overview of Social Media for Chairs

Time: 10:00 AM – 11:00 AM

Social Media from the Trainee Perspective

Time: 10:00 AM – 11:00 AM


Stepping Carefully in the Twitter Verse

Time: 10:00 AM – 11:00 AM

Using Social Media for Neurology Education

Time: 10:00 AM – 11:00 AM