AUPN Course 2: Social Media and Web Presence: How Do You Make Your Internet Presence Effective, and How Do You Handle Social Media "Surprises"?
Professional Development Course: ANA-AUPN Chair Career Level
Date/Time: Monday, October 18, 2021 - 10:00 AM – 11:00 AM
Track: Professional Development Course
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While many may be inclined to dismiss most social media platforms for having little relevance in academia or find the prospect of growing a social media presence, frightening or too time consuming, consider first the surprising ways social media could benefit not only our institutions but also our reach as neurologists. Social media is a valuable tool and resource. This session will discuss the many innovative ways we can use social media to increase our reach and engage with a wide array of communities outside of our academic institutions. This session will also cover social media surprises (not all being fun surprises) and how social media can be used as a vetting tool.
Moderator/Chair: Richard O'Brien, MD, PhD
To educate chairs about the many benefits of growing and cultivating a web presence
To provide tips for avoiding and handling social media “surprises”
To understand the available platforms, their technical challenges, their audience (patients vs housestaff vs medical students), the size of that audience, and different rules around privacy
How to use social media in clinical care such as caregiver support, disease education etc.